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Up2B Firecamp

Who you are

  • Entrepreneurs seeking for financing, pilot customers and scaling
  • From the field of IT, digital or high-tech
  • With a B2B business model

Program Period

19th – 23rd July 2021

Program Language


Program Location

Heidelberg and Mannheim

We will also have a look at the covid-19 situation. If meeting and traveling is not possible, the Firecamp will take place as a virtual format

What you can expect

A week full of high-class mentoring, individual feedback, professional pitch training, exchange with more than 15+ B2B experts and networking with 12 corporates and 20+ investors.

  • One-on-one consulting with 15+ B2B experts
  • Corporate speed dating with 12 multinationals and SMEs
  • Pitch in front of 20+ VCs and business angels
  • Free participation incl. food and drinks

The program

Five whole days full of insights and relevant business contacts.

Monday starts with a warm welcome and a cosy get-together. You will meet the other participants and the firecamp team and listen to an inspiring keynote speech.

Monday and Tuesday is all about your perfect pitch. After a warm welcome on Monday you will be trained by professionals (Colin Bennett from the UK and Dima Sarle from Finland). They will guide you through the structure of your pitches, your radiance and convincing speaking techniques.

Wednesday and Thursday are mentoring days. Every day you will go through three individual sessions with B2B experts from all over the world. The areas of mentoring are “Sales, Marketing, Product, Finance and Investments and Law”.

Friday starts with a joint corporate speed dating session. Several multinational IT and high-tech companies want to get to know your startup and check whether the solution fits their purposes. Benefit from the opportunity to build up your B2B network.

After that the time has come for the final pitches and decisions. The program ends with an exclusive pitch event in front of 20+ investors.

*Start-up BW Pre-Seed

BW Pre-Seed enables startups to receive 50,000 – 200,000 Euro in funding if they qualify and find a co-investor for 20% of the total investment. Terms and conditions apply. For detailed information please visit the Pre-Seed Site of Start-up BW or contact us.

Investors you will meet

Experts you will meet

Firecamp July 2019

Firecamp February 2019

“That was the most intense coaching week of my life. I took a lot of things with me and now I even go home as a winner. The program is unique in its intensity in the startup scene. I can recommend every startup to apply for the next Firecamp”

Andreas WidmannFounder of RoadAds and winner of the Firecamp 2017.

“The Firecamp is the most inspiring and intensive format for the further development of innovative startup ideas i have seen in Germany so far. This week is so motivating for the founders, startup teams and mentors and ensures the exchange of valuable knowledge and experiences in professional fields. For local startups who are serious about their growth, the Firecamp is an absolute must and a highlight!”

Christian WewezowMarketing and Strategy Consultant at Clockhouse Consulting

“Please repeat that format! It’s the best format you can find in the Rhine-Neckar region.”

Daniel SzkutnikManaging Director & founder of Julie Soley GmbH

“We made further progress this week than the whole last year.”

Timm CzarneckiCo-founder of BRC

“Programs like the Firecamp are just what you need to move Germany towards more innovation. For founders, it’s important not to waste too much time analyzing a problem. Instead, they have to make decisions and talk to as many people as possible to quickly find out if their idea can convince the market. That’s what we did this week.”

Jackson BondSerial entrepreneur & co-founder of Monoqi and relayr.io

“Well, it’s called ‘firecamp’ for a reason. If it would be a walk in the park, we would call it ‘a walk in the park’. So grab your ideas and your toothbrush and move on.”

Reinhard EmatingerBusiness model expert, coach and book author

“The level of mentors, coaches and corporates were impressive and the content and program helped us incredibly to further shape and tailor our business. I was able to connect to many likeminded people for further networking. The organization of the program was flawless!”

Sascha KronbergFounder of Sales Marshal

“The firecamp week was a hands-on tough week, with an outcome that we would have never expected from the camp! Brilliant mentors, brilliant contacts, great organization!”

Stefan NitzCo-founder of RefundRebel GmbH and winner of Firecamp 2018

“Firecamp is the best possible preparation for the first investment round. Deep-dives with high-class-experts bring your startup to the next level.”

Kristijan JakicFounder of Updatu GmbH and second place at Firecamp 2018

“The Up2B Breakthrough Accelerator & Fire Camp were amazing programs. As a startup, we were able to profit so much from all the content, wisdom and experience that our mentors offered. Even after the programs, the Up2B team has helped getting us connected with investors at pitch events which we never would have found ourselves: WHU Roadshow in Munich, Target Partners Tech Brunch in Frankfurt & others. THANK YOU, Up2B!”

Markus BeckCo-founder and CEO of tye GmbH

“The Up2B Firecamp was the ideal platform for us to find an answer to the question: What’s next? How can we focus and shape the next steps to further build up our business. We truly enjoyed the mix of startups with different backgrounds and the diverse set of mentors and coaches. Especially, the mentors gave us a nice tailored set of feedback and ideas that we are going to explore in the future. On top of that we were connected with many corporates and investors that we did not expect to happen. The organization of the program was splendid! – You should definitely join the next Firecamp in case you want to network and save a lot of time to discuss the future steps of your startup.”

Marc-Philipp BöckleCo-founder of volcanicblue

Frequently asked questions (FAQ)

Who can apply?

Startups from the field of IT, digital and high-tech. If you have a clear focus on Business-to-Business (B2B) it´s even better! We take your B2B focus as an advantage.

When is the application deadline?

On Sunday, 27th June 2021, 23:59. We can not consider further applications after the deadline.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the Firecamp?

The Firecamp organization team will decide on Thursday, 29th June latest if you are among the participants.

Is it necessary to be on site every day for the whole team?

At least of you has be present during the whole week. No show is an exclusion criteria.

We only have a business idea and want to apply for the Firecamp.

The focus of Firecamp is to support startups that want to scale and to get funded. For very early-stage startups we offer our program “Breakthrough” twice a year. No matter you can apply. If your startup is too early-stage for Firecamp, we will inform you.

Do we have to pay for the participation or give shares of our company?

No, the program is for free!

What is the program language?

English! All presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Paul Becker, Startup Support Manager at Heidelberg Technology Park:
Phone: + 49 178 1918168

What is Start-up BW Pre-Seed?

BW Pre-Seed enables startups to receive 50,000 – 200,000 Euro in funding if they qualify and find a co-investor for 20% of the total investment. Terms and conditions apply. For detailed information please visit the Pre-Seed Site of Start-up BW or contact us.