Profile

Nadja studied business administration at the FU Berlin. Afterwards, she gained hands-on startup experience by co-founding a high-tech company in the field of technical ceramics and building up the company for over 3 years as VP Finance.

Since April 2015 Nadja is part of the HPI School of Entrepreneurship team. Her work includes the active support of the HPI Seed Fund and its portfolio companies, coaching of various startups, conducting workshops, as well as writing her doctoral thesis in cooperation with the KIT in Karlsruhe. Since July 2018 she heads the HPI E-School. Her key workshop topics are: pitch training, finance & accounting, and competitor analysis.

 

Brief description of the workshop

Competitor analysis is a key part of every pitch deck or business plan and essential when talking to investors and to customers. It is also a crucial starting point for developing strategies and assessing business models. However, startups tend to have several blind spots with regard to who their competition is, how they compete, and how a clear positioning can be determined in the market. During this workshop a six-step process is introduced and applied that helps startups to conduct a meaningful competitor analysis including the identification of competitors, collection of relevant information and their analysis. Subsequently, the participants will be able to differentiate and position their startups within the analysed competitive environment in a meaningful way.