ProductBooster

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Four-weeks program to boost your product!
28th October – 20th November 2019
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Who you are

  • You are a digital or high-tech startup with a clear B2B focus
  • You already have a prototype or MVP
  • You want to get professional support to improve your prototype or MVP
  • You want to find your first B2B customer

Program Period

28th October – 20th November 2019

Program Language

English

Program Location

Heidelberg, Mannheim and Walldorf

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What you can expect

All you have to bring is your MVP or prototype of your digital product.
Week 1-3: In workshops run by experts you will take your product to the next level. The goal is to push your product towards customer-readiness. You will learn how to perform a usability test, polish your UI/UX, release your software product and build up a sales funnel to boost your sales KPIs.
Week 4: You will meet potential customers at a corporate speed dating. Corporates will screen your product to see whether it suits their needs. You will also meet experts in one-on-one sessions.
Up2B ProductBooster – the fastest track to your customer! 

  • High-quality workshops to polish your product
  • One-on-one mentoring sessions with experts (IT-Lawyer, Software-Developer, UX Consultants, CEOs/CTOs etc.)
  • Contacts to potential customers at a corporate speed dating
  • Coworking spaces to work on your product during the program period
  • Free participation

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Four weeks of intensive work.

Week 1: You have no time to waste. After a get-together on Monday, the program starts with a professional two-days workshop on UI/UX. The CEOs of a UI/UX agency know exactly what your customers expect from your product and how you can meet these expectations.

On Thursday and Friday you will meet Andreas Ott, a Hong Kong-based coach and expert in B2B Sales Funnels. In his workshop, he will show you exactly how to increase your sales performance – and how to approach, win and keep your customers.

Week 2: You have one week to implement your key learnings from week 1. Use this chance to work in our coworking-spaces, support each other and get help by mentors and the Up2B-team. Always remember: We expect nothing but improvements. Only the best startups will meet our corporate partners in the last week! No talk, all action!
Week 3: At the beginning of the second workshop it´s all about usability testing. During the first two days you will test your product, document and evaluate the test results.
After the testing phase, it’s time to gain know-how to get your product on the market! You will get support to overcome common hurdles of releasing and implementing IT products into the B2B environment.
Week 4: Expand your network with people that will boost your product and blow your mind! The startups which have made the greatest progress in improving their product now have the chance to make valuable connections: They will meet experts in IT-Law, UI/UX, Software-Architecture and B2B Implementation​, who will consult them in one-on-one sessions.
For the great finale we’ve come up with something special for you: At a Corporate Speed Dating you will meet potential customers and show them your solution. Corporates will screen your product to see whether it suits their needs. Get ready to have your first sales contracts signed!

*Start-up BW Pre-Seed
The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured.

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05.11.2018: Intro and Get-Together
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[av_iconlist_item title=’UI/UX’ link=” linktarget=” linkelement=” icon=’ue840′ font=’entypo-fontello’ av_uid=’av-3548oqu’]
Personas, User Journey/Story Mapping, Screen-Flows, Rapid Prototyping, UX Collaboration
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Funnel Basics, Value Ascension, Content Creation, KPIs & Targets, Messaging Campaign, Lead Generation & Nurturing, Sales Conversation
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[av_iconlist_item title=’Usability testing’ link=” linktarget=” linkelement=” icon=’ue84d’ font=’entypo-fontello’ av_uid=’av-32f5beu’]
Basics of User Testing, Toolbox, Testing Sessions, Documentation, Evaluation
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Installation, Updates, Change Requests, Contracts
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Software Development
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One-on-One sessions with experts in four fields: IT-Law, UI/UX, Software-Architecture and B2B Implementation
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[av_iconlist_item title=’Corporate speed dating’ link=” linktarget=” linkelement=” icon=’ue8dd’ font=’entypo-fontello’ av_uid=’av-2v3b2om’]
28.11.2018: Finale – Corporate Speed Dating
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Impressions

Check out a couple of impressions from ProductBooster 2018!

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[av_testimonial_single src=’3464′ name=’Dennis Westermann’ subtitle=’Founder of palin.io’ link=’http://’ linktext=” av_uid=’av-2igrow6′]
“The program helps you to polish your product by examining it from different angles with the support of experts.”
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[av_testimonial_single src=’3465′ name=’Philipp Rathjen’ subtitle=’Co-founder Prospeum’ link=” linktext=” av_uid=’av-2fvsus6′]
“If you have a great idea, and you want to develop a great product that people will love, this programm is great for you.”
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[av_testimonial_single src=’1073′ name=’Berkun Culha’ subtitle=’Founder Schedule Display’ link=” linktext=” av_uid=’av-2ezj5sm’]
“Great program for entering the startup stage. Didn´t regret a single day invested. And hell, I was busy.”
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[av_testimonial_single src=’1076′ name=’Thomas Link’ subtitle=’Co-founder Varomo UG’ link=” linktext=” av_uid=’av-2ckxg52′]
“Great program. Excellent coaches, investors, partners and other startups. It was an intense and fun time.”
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[av_testimonial_single src=’3466′ name=’Maik Schwarz’ subtitle=’Co-founder Industry List’ link=” linktext=” av_uid=’av-2azcm86′]
“The ProductBooster workshops will help you get a holistic overview as well as concrete insights and useful tips in terms of UX & UI, IT-Law and Sales, just to name a few. The quality and experience provided by external coaches in one-to-one sessions is very high and will definitely add value to all StartUps in an early stage.”
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[av_testimonial_single src=’2482′ name=’Richard Dihen’ subtitle=’Founder & CEO of Di.Ri Social Media’ link=” linktext=” av_uid=’av-2a30kd2′]
“Rather than reading 100 books and watching thousands of videos, take your chance and talk to people that have seen every challenge you‘ll face already”
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[av_testimonial_single src=’2540′ name=’Kilian Eckle’ subtitle=’Co-founder of Obob’ link=” linktext=” av_uid=’av-27talva’]
You can challenge your idea. You can also dive deeper into topics to get inspiration for further steps. And a network of like-minded people helps to get potential customers. Chapeau!
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[av_testimonial_single src=’1708′ name=’Markus Beck’ subtitle=’Co-founder & CEO of tye GmbH’ link=” linktext=” av_uid=’av-26mmgxy’]
“The Up2B Accelerator offers amazing programs. As a startup, we were able to profit so much from all the content, wisdom and experience that our mentors offered. Even after the programs, the Up2B team has helped getting us connected with investors at pitch events which we never would have found ourselves: WHU Roadshow in Munich, Target Partners Tech Brunch in Frankfurt & others. THANK YOU, Up2B!”
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[av_testimonial_single src=’3468′ name=’Jeremias Rössler’ subtitle=’Co-founder & CEO of retest GmbH’ link=” linktext=” av_uid=’av-7qv1ly’]
Four weeks of ProductBooster sounds like a lot, but they are not all filled, so you have time in between to work on your product and actually implement some of the learnings. Overall a great experience, very recommended.
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[av_heading tag=’h1′ padding=’10’ heading=’Apply now’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-21j8qwm’][/av_heading]
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To apply for Up2B ProductBooster, please complete the following form.
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[contact-form-7 id=”2520″ title=”ProductBooster Application”]
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[av_heading tag=’h1′ padding=’10’ heading=’Frequently asked questions (FAQ)’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-1t0yigm’][/av_heading]
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[av_toggle title=’Who can apply?’ tags=” av_uid=’av-1pevihy’]
Startups from the field of IT, digital and high-tech with a B2B focus!
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[av_toggle title=’When is the application deadline?’ tags=” av_uid=’av-1o7iasm’]
On the 06th October 2019, 23:59. We can not consider further applications after the deadline.
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[av_toggle title=’I am the only founder in the company. Can I apply?’ tags=” av_uid=’av-1mlh6gm’]
Yes, you can! We also consider startups with only one founder for the ProductBooster program!
But please consider: Since we are talking about product realted topics, you should be able to work on your product.
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[av_toggle title=’We have not founded the company yet. Can we also apply?’ tags=” av_uid=’av-1l2p33a’]
Yes, we consider startups no matter if they have founded a company already or not.
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[av_toggle title=’When do you decide if our team can participate in the ProductBooster?’ tags=” av_uid=’av-1jcpfl2′]
The ProductBooster organization team will decide on 10th October latest if you are among the participants. There might be the possibility to contact you via Skype or Phone if we have some question regarding your startup and your team.
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[av_toggle title=’Is it necessary to be on site every day for the whole team?’ tags=” av_uid=’av-1hvozvq’]
At least one of you has be present during the program period. No show is an exclusion criteria.
At the team building sessions, the whole team must be present.
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[av_toggle title=’Do we have to pay for the participation or give shares of our company?’ tags=” av_uid=’av-1gx32hi’]
No, the program is for free! We also do not take any equity!
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[av_toggle title=’What is the program language?’ tags=” av_uid=’av-1edg8rq’]
English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.
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[av_toggle title=’We do have further questions. Who can we contact?’ tags=” av_uid=’av-1dco30m’]
Please contact Paul Becker
paul.becker@up2b.io
Phone: + 49 178 1918168
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[av_toggle title=’What is Start-up BW Pre-Seed?’ tags=” av_uid=’av-1b7x3fa’]
The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured.
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