• Up2B Breakthrough

    Six-weeks Startup Bootcamp!

    20th April – 29th May 2020

    Selection Days:

    1st – 3rd April 2020

    More informationApply now

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Up2B Breakthrough

Who you are

  • Entrepreneurs aiming to challenge themselves to boost their business
  • Starting- up a tech business with B2B focus
  • From the field of IT, digital or deep-tech

Program Period

20th April – 29th May 2020

Program Language


Program Location

Germany: Walldorf, Mannheim and Heidelberg

What you can expect

Six challenging weeks to make your startup leap to a new level.

  • Selected workshops to sharpen your entrepreneurial spirit and know-how
  • One-on-one coachings with mentors and experts
  • One buddy on your side for the whole program period
  • Pitching event with industry diner
  • A chance to become elected for Start-up BW Pre-Seed
  • Contacts to potential clients and industry partners
  • Free participation

The program

Six weeks of intensive work.

Breakthrough is the Up2B Bootcamp for Startups in the very early or pre-seed stage. You and your team mates have six weeks’ time to develop your founder team as well as your business idea towards a validation-ready business model. You will learn what problems to solve to address a relevant, growing market, to target the right users, and understand the customer decision units’ needs and desires.

With a solid value proposition you can develop a plausible B2B sales & marketing strategy – and when you have straightened that out, you start to define your product specs.

This and more means six weeks of intense and inspiring team work for you, six weeks of workshops, one to one coaching and continuous guidance by our experienced startup case managers, six weeks full of expert knowledge, and  condensed founder experience.

The workshops, coaching rounds, and start-up presentations typically take place from Wednesday to Saturday. From Sunday to Tuesday you will find enough time to implement your insights.

Sounds hard? Actually, it is. It’s a bootcamp and we can assure you that we won’t bore you out.

*Start-up BW Pre-Seed

The Baden-Württemberg government will runs a pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-ups to participate in the Start-up BW PreSeed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured. For detailed information please visit the Pre-Seed Site of Start-up BW.

  • Kick-off

    25.04.2019: Intro & Program Overview

  • Team

    Individual Competence, Founder’s Mindsets, Company Structure

  • Markets & Customers

    Problems & Markets, Customer, Value Proposition

  • Sales & Marketing

    Market Entry Strategy & Metrix, Channels & Relationships

  • Product Development

    Product Development Strategy

  • Cost Structure

    Key activities, key resources, key partners

  • Commitment

    Vision, Mission & Strategy, Wrap-up, Pitch Prep & Preselection

  • Final Presentation

    06.06.2019: Final Presentation

Mentors from Up2B cosmos

Our mentors are experienced specialists and experts coming from many fields: Multinational corporations, venture capital fonds, startup support or universities.

Be prepared to meet people that will blow your mind and boost your business.

See below a snippet of  the mentors and speakers that have been involved in the Up2B programs.

Wanna see more mentors that have been involved in the Up2B programs?

See the list of our Up2B mentors you will have the chance to meet!

Breakthrough 2017 Review

“The program is an absolute benefit for every startup. Due to the strict program and timelines, you are triggered to move your idea forward within a short time. The precise and professional feedback gives you ideas, you would have never came up with. The program is a real accelerator.”

Julien WenglorzCo-founder of tino UG

“Breakthrough is a great experience and possibility for early stage IT-startups to prove their concept in a short time in front of experts.”

Dominic SepetavcFounder Motovio

“We have been introduced into the German startup world, it took us to another level.”

Karandip SinghFounder Grapheme

“Great program for entering the startup stage. Didn´t regret a single day invested. And hell, I was busy.”

Berkun CulhaFounder Schedule Display

“Great program. Excellent coaches, investors, partners and other startups. It was an intense and fun time at Breakthrough.”

Thomas LinkCo-founder Varomo UG

“Come as a rookie – work hard – leave as a founder.”

Matthias LutheCo-founder Friedhofsglück and winner of Up2B Breakthrough 2017

Apply now

To apply for the next batch of the Up2B Breakthrough accelerator program, please complete the following form.

1 Startup name
2 Contact person
3 Business idea
4 Team
5 Customers, milestones and competitors
6 Pitch deck
7 Data privacy

Frequently asked questions (FAQ)

Who can apply?

Startups from the field of IT, digital and high-tech with a B2B focus!

When is the application deadline?

On the 31st March 2019, 23:59. We can not consider further applications after the deadline.

I am the only founder in the company. Can I apply?

No! You need to be present as a team, because we will have several coaching points that will strengthen and develop the startup team.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the Breakthrough?

The Breakthrough organization team will decide in the week from 01st – 04th April if you are among the participants. There might be the possibility to contact you via Skype or Phone if we have some question regarding your startup and your team.

Is it necessary to be on site every day for the whole team?

At least one of you has be present during the program period. No show is an exclusion criteria.

At the team building sessions, the whole team must be present.

Do we have to pay for the participation or give shares of our company?

No, the program is for free!

What is the program language?

English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Daniel Brixy.
Phone: + 49 175 6127668

What is Start-up BW Pre-Seed?

The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured.



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