Six-weeks Accelerator for B2B Startups!

25th April - 3rd June 2022

Up2B Breakthrough

Six-weeks Accelerator for B2B Startups!

25th April – 3rd June 2022

Virtual and in person event!

What Up2B Breakthrough offers you

Touching all relevant business areas

Maximum development in the shortest time

Valuable feedback from experienced mentors

Who you are

What you can expect

  • Entrepreneurs aiming to challenge themselves to boost their business
  • Starting-up a tech business with B2B focus
  • From the field of IT, digital or deep-tech

Program Location

***online only***

Due to covid-19 all coachings and network activities will take place as a virtual format.

That means for you:

  • You can stay at home and benefit from the Breakthrough program
  • You save cost and travel time
  • You keep your carbon footprint low

Six challenging weeks to boost your startup and find your problem-solution fit

  • Selected workshops to sharpen your business know-how
  • One-on-one coachings with mentors and B2B experts
  • One day of corporate speed dating to meet real potential customers
  • Demo Day to pitch your startup in front of our industry network
  • Free participation with maximum outgrowth

Program Period

April 25 to June 3, 2022

Program Language


The Program

Six weeks to get access to our B2B world

You’ve stumbled across a potential customer need but are not sure about whether it’s a problem worth solving? You’ve gathered one or two potential co-founders but don’t know about how to create a fast-growing startup?

Up2B Breakthough is all about getting a clear picture about what we call problem-solution fit. We’ll support you in asking the right questions and find potential customers. You’ll also learn a lot about best-practice in starting a company.

Monday always starts with a week and theme kick off. Friday is feedback day: An expert takes an hour of time for you and your specific questions. Every now and then there is a Breakthrough special on Wednesdays, where you can delve deeper into important topics.

After getting a clear picture about your startup, your business model and growth strategy, you will get the chance to pitch for BW Pre-Seed and get access to our network of potential customers. Getting forward will require your passion and work. Only the best startups will make it to reach investors and potential customers.

*Start-up BW Pre-Seed

Pre-Seed BW enables startups to receive 50,000 – 200,000 Euro in funding if they qualify and find a co-investor for 20% of the total investment. Terms and conditions apply. For detailed information please visit the Pre-Seed Site of Start-up BW or contact us.

Corporates you will meet


Coaches you will meet

Tim Bolte

Investment & Deep Tech Advisor

Julia Schwendner

Attention Manager at hypr

Tobias Körner

Attention Specialist at hypr

Lucas Trunk

Digital ecosystem and platform expert

Dominik Nestler

Head of Sales at Sentin

Christian Els

CEO and Co-founder at Sentin

Vera Lyko

Systemic coaching for founders

Benjamin Erhart

Partner Unternehmertum Venture Capital

Marcus Erken

Founding partner of Sunfish Partners
Lily Mizani Sales Coach @ Up2B Sales Bootcamp

Lily Mizani

Sales Expert & founder of Heartcoresales

Jochen Morsbach

Attorney at Law and Partner@Weitnauer

Dr. Matthias Heusel


Dr. Simon Apel

IT/IP Lawyer @ SZA

Colin Bennett

Speaker and trainer for for rhetoric and persuasive speaking

Oliver Lesche

Business Angel and Serial Entrepreneur

Apply now until 25th of March 2022!


Who can apply?

Startups from the field of IT, digital and high-tech with a B2B focus!

When is the application deadline?

You can apply until March 25, 2022 at 23:59. We cannot accept further applications after the deadline. 

I am the only founder in the company. Can I apply?

No! You need to be present as a team, because we will have several coaching points that will strengthen and develop the startup team. If you are looking for team members, feel free to contact our program manager Inga-Marit Nölle (inga-marit.noelle[at]innowerft[dot]com) as we can also help with finding co-founders.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the Breakthrough?

We will select the attending startups about 4 weeks before the program starts. There might be the possibility to also contact you via Skype or Phone to hold an additional interview with you.

Is it necessary to be present at every program day for the whole team?

At least one of you has be present during the program period. No show is an exclusion criteria.

At the team building sessions, the whole team must be present.

Do we have to pay for the participation or give shares of our company?

No, the program is free of charge or equity! The program is funded by Baden-Württembergs Startup BW campaign.

What is the program language?

English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Inga-Marit Nölle
Phone: + 49 160 896 9975

What is Start-up BW Pre-Seed?

Pre-Seed BW enables startups to receive 50,000 – 200,000 Euro in funding if they qualify and find a co-investor for 20% of the total investment. Terms and conditions apply. For detailed information please visit the Pre-Seed Site of Start-up BW or contact us.

Your contact person

Inga-Marit Nölle

Business Development Managerin – innoWerft

+49 160 896 9975


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