Five-days program to find investors and corporate partners

11th - 15th July 2022

Up2B Firecamp

Five-days program to find investors and corporate partners. 

19th – 23rd July 2021


What Up2B Firecamp offers you


Pitch in front of Business Angels and VCs


Access to DAX enterprises, SMEs and Hidden Champions

Individual Mentorings

Mentoring B2B experts

Who you are

What you can expect

  • Entrepreneurs seeking for financing, pilot customers and scaling
  • From the field of Industry, IT, digital or high-tech
  • With a B2B business model

Program location

The first four days: Virtually
The final day: Live in Heidelberg

Five days for you startups with…

  • Individual mentorings with 15+ B2B experts
  • Corporate speed dating with 12+ multinationals and SMEs 
  • Pitch in front of 30+ VCs and business angels
  • Free participation incl. food and drinks
  • Price money (€ 1,000) for the winner

Program period

Monday 11th – Friday 15th July 2022

Program language


The Program

Five days full of insights and relevant business contacts.

Monday and Tuesday is all about your perfect pitch. After a warm welcome on Monday you will be trained by professionals (Colin Bennett from the UK and Dima Sarle from Finland). They will guide you through the structure of your pitches, your radiance and convincing speaking techniques.

Wednesday and Thursday are mentoring days. Every day you will go through three individual sessions with B2B experts from all over the world. The areas of mentoring are “Sales, Marketing, Product, Finance and Investments and Law”.

Friday starts with a joint corporate speed dating session. Our partner corporates want to get to know your startup and check whether the solution fits their purposes.

After that the time has come for the final pitches and decisions. The program ends with an exclusive pitch event in front of 30+ investors.

Corporates you will meet

Hima 270x170

Investors you will meet


Experts you will meet one-on-one

Dima Sarle

Entrepreneur, Coach and Speaker

Frank M. Bruns

CEO and Enterprise Developer

Maeva Cifuentes

Founder of Flying Cat Marketing

Dr. Matthias Heusel


Dr. Simon Apel

IT/IP Lawyer @ SZA

Verena Kleinmann

Entrepreneur – Lecturer – Consultant, Marketing Strategy and Social Media

Marcus Erken

Founding partner of Sunfish Partners

Dr. Arndt Schwaiger

Expert in Digital Business Models and Artificial Intelligence
Marcel Pfenning Sales Coach @ Up2B Sales Bootcamp

Marcel Pfenning

Sales and Communication Expert

Colin Bennett

Speaker and trainer for for rhetoric and persuasive speaking

Dieter Büttenbender

Executive Leader in B2B Business, Company Founder & Investor

Christian Els

CEO and Co-founder at Sentin

Dominik Nestler

Head of Sales at Sentin

Firecamp July 2019


Application closed! Check back in 2022!


Who can apply?

Startups from the field of IT, digital and high-tech. If you have a clear focus on Business-to-Business (B2B) it´s even better! We take your B2B focus as an advantage.

When is the application deadline?

On Tuesday, 29th June 2021, 23:59. We can not consider further applications after the deadline.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the Firecamp?

The Firecamp organization team will decide on Thursday, 01st July latest if you are among the participants.

Is it necessary to be on site every day for the whole team?

At least of you has be present during the whole week. No show is an exclusion criteria.

We only have a business idea and want to apply for the Firecamp.

The focus of Firecamp is to support startups that want to scale and to get funded. For very early-stage startups we offer our program “Breakthrough” twice a year. No matter you can apply. If your startup is too early-stage for Firecamp, we will inform you.

Do we have to pay for the participation or give shares of our company?

No, the program is for free!

What is the program language?

English! All presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Paul Becker, Startup Support Manager at Heidelberg Technology Park:
Phone: + 49 178 1918168

What is Start-up BW Pre-Seed?

BW Pre-Seed enables startups to receive 50,000 – 200,000 Euro in funding if they qualify and find a co-investor for 20% of the total investment. Terms and conditions apply. For detailed information please visit the Pre-Seed Site of Start-up BW or contact us.

Your contact person

Paul Becker

Startup Support and Corporate Engagement Manager – Technologiepark Heidelberg

+ 49 178 1918168


Organizing institutions