Accelerate your entry to the German market
with our program for international B2B startups

26th - 30th September 2022

What Up2B Market Discovery offers you

Get access to the German market

Meet potential clients from the German southwest

Join coachings & workshops with B2B experts

Get to know the culture & lifestyle

Who you are

  • You are an international startup that already succeeded abroad and you are planning to expand to the German market
  • From the field of IT, digital, Industry 4.0, deep-tech
  • You have a clear B2B focus

Program Location

  • Mannheim: MAFINEX Technology Center (Julius-Hatry-Str. 1, 68163 Mannheim)
  • Heidelberg: Business Development Center (Carl-Friedrich-Gauß-Ring 5, 69124 Heidelberg)

Program Period

The program will take place from 26th till 30th September 2022

Program Language


What you can expect

Up2B Market Discovery is an one week Accelerator program that introduces you to the German market, lifestyle and culture.
Our offer includes:

  • Workshops to sharpen your know-how about the German market and business etiquette
  • Coachings with experts on legal topics
    (e.g. forms of incorporation, taxes, employment laws)
  • Exploration of potential office spaces in one of our startup centers
  • Corporate speed dating to get your first pilot projects and customers in Germany
  • Free participation

How much does the program cost?

The Market Discovery program is free, including food and drinks during the program. You have to cover the costs of accommodation and travel expenses though.

5 questions about Up2B Market Discovery

In this Video, the project lead Anna Hüttl answers five questions about this
 accelerator program and explains why international startups should join it

The application deadline is July 17th, 2022

The Program

One week Accelerator program to get access to the German B2B market

Moving to a new country is a big step and confronts you with many open questions and difficult decisions. Especially if you are also bringing along your startup and your employees. Although entering a new market is exciting and it opens new possibilities, it is also a challenge.

But expanding internationally is important and we are helping you to take this difficult step.

Expand to one of Europe’s economically strongest areas

The Up2B Market Discovery program was created especially for international startups that are planning to expand to the German market.

Our one week program will take place in Heidelberg and Mannheim. Located in the Rhein-Neckar region in southwest Germany, both cities are a hotspot for international corporates and offer a huge potential for startups with a B2B and industry-tech focus.

International companies like SAP, BASF, Daimler and Bosch are all located in this area. In addition to that, the region is famous for it’s highly innovative „Mittelstand“ (German for SME’s) and is considered one of the main drivers of Europe’s largest economy.

Market discovery offers you the whole package

Up2B Market Discovery allows you to spent one week in Heidelberg and Mannheim to get a good look at the region, so you can decide if it fits your plans for international expansion. We will welcome you in one of our startups centers and accompany you for one week. During this time you will:
  • Get a good overview about potential office spaces and labs
  • Join our workshops, discussions and one-on-one Sessions and learn more about the legal aspects of founding a company and doing business in Germany
  • Meet local experts and corporates at one of our networking events
  • Exchange with international peers, who are facing similiar situation to you and share ideas, knowledge, but also concerns with them
  • Pitch your idea to local investors and find your first German customers at our Corporate speed dating event

And after all the work is done, get a good sip of tasty German beer with us. We will show you around so you can get to know the region, our culture and lifestyle. Decide for yourself – but we strongly believe this is a great place to live and to do business.

Visit the sunny southwest of Germany and plant the first seeds of your startups’ future growth.

By the way – our program is free of charge. You only have to take over the costs for travel and accommodation.

Join us at the Start-up BW Summit 2022

The Market Discovery program will be completed by the Startup-BW Summit on September 30th in Stuttgart. The Start-Up BW Summit is the highlight event of the start-up campaign of the federal state of Baden-Württemberg. It is one of the most important platforms for startups and startup ecosystems in the South-West of Germany. Startups participating in Market Discovery will be given the chance to visit the Start-up BW Summit. At the summit, you’ll have the opportunity to network and exchange ideas with other startups and you’ll get to know the whole startup ecosystem of one of the economically strongest regions in Germany. Moreover, you’ll meet corporates, SMEs, VCs and business angels from Baden-Württemberg, Germany and Europe.

Discover the Rhein-Neckar region

Corporates you will meet

Coaches and speakers you will meet

Prof. Michael Graef

Prof. Dr. Michael Graef

Professor for Entrepreneurship @ Worms University
Eva Haas

Eva Haas

Eva Haas Controlling Service
Sven Soltau

Sven Soltau

Expert CRM, tech stack and online marketing
Sven Birkner

Sven Birkner

Consultant Startups and SMEs @ VR Bank Rhein-Neckar eG
Tammy Bieth

Tammy Bieth

Start-up and university consultant @ Techniker Health Insurance
Jonas Braun

Jonas Braun

Head of Innovation @ SaleUp
Stefan Bley

Stefan Bley

Managing Director @ Smart Production network
Anna Hüttl

Anna Hüttl

Manager startup ecosystem @ NEXT MANNHEIM
Mirko Twardy

Mirko Twardy

Founder @ Das Fördercafé
Kai Grunwald

Kai Grunwald

Attorney at law and partner @ Weitnauer


Who can apply?

International B2B startups that already succeeded abroad and are planning to expand to the German market, preferably from the field of IT, digital, Industry 4.0 and deep-tech.

When is the application deadline?

The application deadline is July 17th, 2022.

If you are interested in the program, contact the program managers Anna Hüttl and Eliska Mastrakova. We will put your startup on the shortlist.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not. 

The Market Discovery program will help you found a company in Germany.

When do you decide if our team can participate in the Market Discovery program?

We will select the attending startups about 6 weeks before the program starts. We might contact you via Skype or Phone to hold an additional interview with you.

Do we have to pay for the participation or give shares of our company?

No, the program is free of charge or equity! The program is funded by Baden-Württembergs Startup BW campaign.

You only have to cover the costs for travel and accomodation.

What is the program language?

English. Since the participants as well as the experts and mentors in this program are international, all workshops, presentations and pitches will be held in English. Your application has to be in English, too.

We do have further questions. Who can we contact?

Please contact Anna Hüttl or Eliska Mastrakova. You can find their contact information below the FAQ.

Time till application deadline


Your contact persons

Anna Hüttl

manager startup ecosystem – NEXT MANNHEIM


+49 159 06133911

Eliska Mastrakova

coordinator accelerator programs – NEXT MANNHEIM

+49 621 33992 122


Organizing institutions