Accelerate your entry to the German market!
A program for international B2B startups!

September 2022

What Up2B Market Discovery offers you

Access to the German market

Meet local businesses and experts

Get to know Lifestyle & Culture

Coachings & Workshops

Who you are

  • You are an international startup planning to expand to the German market
  • From the field of IT, digital, Industry 4.0, deep-tech
  • You have a clear B2B focus

Program Location

  • Mannheim: MAFINEX Technology Center
  • Heidelberg: Business Development Center 

What you can expect

Up2B Market Discovery is a one week Accelerator program that introduces you to the German market, lifestyle and culture.
Our offer includes:

  • Workshops to sharpen your know-how about the German market and business etiquette.
  • Coachings with experts on legal topics
    (e.g. forms of incorporation, taxes, employment laws)
  • Exploration of potential office spaces in one of our startup centers
  • Corporate speed dating to get your first pilot projects and customers in Germany.
  • Demo Day to pitch your startup in front of our industry network and partners.
  • Free participation

Program Period

The program is planned for November 2021.

In case the COVID-19 situation still impedes international travel at this point the program will be postponed to the 2nd quarter of 2022.

Program Language


Application Form

The Program

One week Accelerator program to get access to the German B2B market

Moving to a new country is a big step and confronts you with many open questions and difficult decisions. Especially if you are also bringing along your startup and some employees. All whilst trying to enter a new market. Stressful! As if the life of an entrepreneur isn’t busy enough!

But expanding internationally is important and we are helping you to take this difficult step.

The Up2B Market Discovery program was created especially for international startups that are planning expansion to the German market.

Our one week program will take place in Heidelberg and Mannheim. Located in the Rhein-Neckar region in southwest Germany, both cities are a hotspot for international corporates and offer huge potential for startups with a B2B and industry-tech focus.

International heavyweights like SAP, BASF, Daimler and Bosch are all located in close proximity. In addition to that, the region is famous for it’s highly innovative Mittelstand (German for SME’s) and is considered one of the main drivers of Europe’s largest economy.

Up2B Market Discovery allows you to spent one week in Heidelberg and Mannheim to get a good look at the region, so you can decide if it fits your plans for international expansion.

We will welcome you in one of our startups centers and accompany you for one week.

Get a good look at potential office spaces and labs.

Join one of our workshops and learn more about the legal aspects of founding a company and doing business in Germany.

Meet local experts and corporates at one of our networking events.

Pitch your idea to local investors and find your first German customers at our Demo Day Event.

And after all the work is done, get a good sip of tasty German beer with us! We will show you around so you can get to know the region, our culture and lifestyle.

Decide for yourself – but we strongly believe this is a great place to life and to do business!

When people hear about startups in Germany they instantly think of Berlin. Join Up2B Market Discovery and find out that we have much more to offer!

Visit the sunny southwest of Germany and plant the first seeds of your startups’ future growth.

By the way – our program is free of charge. You only have to take over the costs for travel and accommodation.

Timetable Market Discovery - no date

Corporates you will meet


Coaches you will meet

Dominik Nestler

Head of Sales at Sentin

Christian Els

CEO and Co-founder at Sentin

Vera Lyko

Systemic coaching for founders

Benjamin Erhart

Partner Unternehmertum Venture Capital

Marcus Erken

Founding partner of Sunfish Partners

Lily Mizani

Sales Expert & founder of Heartcoresales

Jochen Morsbach

Attorney at Law and Partner@Weitnauer

Dr. Matthias Heusel


Dr. Simon Apel

IT/IP Lawyer @ SZA

Colin Bennett

Speaker and trainer for rhetoric and persuasive speaking

Oliver Lesche

Business Angel and Serial Entrepreneur


Who can apply?

International startups that want to enter the German market. Preferably from the field of IT, Industry 4.0, digital and high-tech with a B2B focus!


When is the application deadline?

The dates of the 2022 edition will soon be announced.

No application deadline has been set yet.

If you are interested in the program, contact the program managers Anna Hüttl and Florian Röttgen. We will put your startup on the shortlist.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not. 

The Market Discovery program will help you found a company in Germany.

When do you decide if our team can participate in the Market Discovery program?

We will select the attending startups about 6 weeks before the program starts. We might contact you via Skype or Phone to hold an additional interview with you.

Do we have to pay for the participation or give shares of our company?

No, the program is free of charge or equity! The program is funded by Baden-Württembergs Startup BW campaign.

You only have to take over the costs for travel and accomodation.

What is the program language?

English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Anna Hüttl or Florian Röttgen. You can find their contact information below the FAQ.

Your contact persons

Anna Hüttl

Project Coordinator – Next Mannheim


+49 159 06133911


Florian Röttgen

Project Coordinator – Next Mannheim

+49 176 46798502


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