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Up2B ProductBooster

Who you are

  • You are a startup from the field of IT, digital or high-tech with a clear B2B focus
  • You already have a prototype or MVP
  • You want to get professional support improving your digital product
  • You want find your first B2B customer

Program Period

5th November – 28th November 2018

Program Language

English

Program Location

Heidelberg, Mannheim and Walldorf

What you can expect

All you have to bring is your MVP or prototype of your digital product.

Week 1-3: In workshops run by experts you will take your product to the next level. The goal is to push your product towards customer-readiness. You will learn how to perform a usability test, polish your UI/UX, release your software product and build up a sales funnel to boost your sales KPIs.

Week 4: You will meet potential customers at a corporate speed dating. Corporates will screen your product to see whether it suits their needs. You will also meet experts in one-on-one sessions.

Up2B ProductBooster – the fastest track to your customer! 

  • High-quality workshops to polish your product
  • One-on-one mentoring sessions with experts (IT-Lawyer, Software-Developer, UX Consultants, CEOs/CTOs etc.)
  • Contacts to potential customers at a corporate speed dating
  • Coworking spaces to work on your product during the program period
  • Free participation

Topics you will deal with

UI/UX

Usability Testing

B2B Integration Processes

Software Architecture

IT law

Building a Sales Funnel

One-on-One Mentoring

Corporate Speed Dating

People you will meet

The program

Four weeks of intensive work.

Week 1: You have no time to waste. After a get-together on Monday, the program starts with a professional two-days workshop on UI/UX. The CEOs of a UI/UX agency know exactly what your customers expect from your product and how you can meet these expectations.

On Thursday and Friday you will meet Andreas Ott, a Hong Kong-based coach and expert in B2B Sales Funnels. In his workshop, he will show you exactly how to increase your sales performance – and how to approach, win and keep your customers.

Week 2: You have one week to implement your key learnings from week 1. Use this chance to work in our coworking-spaces, support each other and get help by mentors and the Up2B-team. Always remember: We expect nothing but improvements. Only the best startups will meet our corporate partners in the last week! No talk, all action!

Week 3: At the beginning of the second workshop it´s all about usability testing. During the first two days you will test your product, document and evaluate the test results.

After the testing phase, it’s time to gain know-how to get your product on the market! You will get support to overcome common hurdles of releasing and implementing IT products into the B2B environment.

Week 4: Expand your network with people that will boost your product and blow your mind! The startups which have made the greatest progress in improving their product now have the chance to make valuable connections: They will meet experts in IT-Law, UI/UX, Software-Architecture and B2B Implementation​, who will consult them in one-on-one sessions.

For the great finale we’ve come up with something special for you: At a Corporate Speed Dating you will meet potential customers and show them your solution. Corporates will screen your product to see whether it suits their needs. Get ready to have your first sales contracts signed!

*Start-up BW Pre-Seed

The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured.

  • Kick-off

    05.11.2018: Intro and Get-Together

  • UI/UX

    Personas, User Journey/Story Mapping, Screen-Flows, Rapid Prototyping, UX Collaboration

  • Building a sales funnel

    Funnel Basics, Value Ascension, Content Creation, KPIs & Targets, Messaging Campaign, Lead Generation & Nurturing, Sales Conversation

  • Usability testing

    Basics of User Testing, Toolbox, Testing Sessions, Documentation, Evaluation

  • B2B Integration Processes

    Installation, Updates, Change Requests, Contracts

  • Software-Architecture

    Software Development

  • Mentoring Day

    One-on-One sessions with experts in four fields: IT-Law, UI/UX, Software-Architecture and B2B Implementation

  • Corporate speed dating

    28.11.2018: Finale – Corporate Speed Dating

Impressions

Up2B ProductBooster is the first of its kind.

With Up2B Breakthrough and Up2B Firecamp we have organized successful programs and accelerated our startups. Check out a couple of impressions from past programs!

“The program is an absolute benefit for every startup. Due to the strict program and timelines, you are triggered to move your idea forward within a short time. The precise and professional feedback gives you ideas, you would have never came up with. The program is a real accelerator.”

Julien Wenglorz
Julien WenglorzCo-founder of tino UG

“We have been introduced into the German startup world, it took us to another level.”

Karandip Singh
Karandip SinghFounder Grapheme

“Great program for entering the startup stage. Didn´t regret a single day invested. And hell, I was busy.”

Berkun Culha
Berkun CulhaFounder Schedule Display

“Great program. Excellent coaches, investors, partners and other startups. It was an intense and fun time.”

Thomas Link
Thomas LinkCo-founder Varomo UG

“Come as a rookie – work hard – leave as a founder.”

Matthias Luthe
Matthias LutheCo-founder Friedhofsglück and winner of Up2B Breakthrough 2017

“Rather than reading 100 books and watching thousands of videos, take your chance and talk to people that have seen every challenge you‘ll face already”

Richard Dihen
Richard DihenFounder & CEO of Di.Ri Social Media

You can challenge your idea. You can also dive deeper into topics to get inspiration for further steps. And a network of like-minded people helps to get potential customers. Chapeau!

Kilian Eckle
Kilian EckleCo-founder of Obob

“The Up2B Accelerator offers amazing programs. As a startup, we were able to profit so much from all the content, wisdom and experience that our mentors offered. Even after the programs, the Up2B team has helped getting us connected with investors at pitch events which we never would have found ourselves: WHU Roadshow in Munich, Target Partners Tech Brunch in Frankfurt & others. THANK YOU, Up2B!”

Markus Beck
Markus BeckCo-founder & CEO of tye GmbH

Frequently asked questions (FAQ)

Who can apply?

Startups from the field of IT, digital and high-tech with a B2B focus!

When is the application deadline?

On the 14th October 2018, 23:59. We can not consider further applications after the deadline.

I am the only founder in the company. Can I apply?

Yes, you can! We also consider startups with only one founder for the ProductBooster program!

But please consider: Since we are talking about product realted topics, you should be able to work on your product.

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the ProductBooster?

The ProductBooster organization team will decide on Monday, 18th October latest if you are among the participants. There might be the possibility to contact you via Skype or Phone if we have some question regarding your startup and your team.

Is it necessary to be on site every day for the whole team?

At least one of you has be present during the program period. No show is an exclusion criteria.

At the team building sessions, the whole team must be present.

Do we have to pay for the participation or give shares of our company?

No, the program is for free! We also do not take any equity!

What is the program language?

English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Paul Becker

paul.becker@up2b.io
Phone: + 49 178 1918168

What is Start-up BW Pre-Seed?

The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 100 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 100 k€ is secured.

Organization

 

Network and Media Partner