• Up2B ProductBooster

    Five-weeks program to find corporate partners and to reach the ultimate goal – your product-market fit.

    26th October – 27th November 2020

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Up2B ProductBooster

Who you are

  • You are a digital or high-tech startup with a clear B2B focus
  • You can solve a challenge of our corporate partners (see challenges below)
  • You already have a prototype or MVP
  • You want to find pilot customers
  • You want to get professional support to improve your prototype or MVP

Program Period

26th October – 27th November 2020

Program Language


Program Location

Heidelberg, Mannheim and Walldorf

See the challenges from our six corporate partners!


What you can expect

Week 1: On the first day you will meet corporate partners which are interested to run a pilot with you within the next five weeks. You will clarify the project scope and the expectations with your corporate. Additionally, we will support you in working together with corporate partner. How? By giving you some trainings in communication, sales and pitching.

Week 2 – 4: Serving your pilot partners will keep you busy. You will work together with your corporate partner. If you need, you can get the support of product experts that will support you to optimize your product. These one-on-one sessions will help you to reach the ultimate goal – your product-market fit.

Week 5: At the final day it´s all about you and the work you have accomplished the last five weeks! You will pitch your solution you have build with your corporate partner to other corporates from the south-west of Germany. They will get to know you to screen whether your product suits their business needs. You leave the program with contacts to more pilot customers.

Up2B ProductBooster – the fastest track to your customer! 

  • Contacts to corporates that want to pilot with you
  • Access to our corporate network with 20+ corporates from DAX and German Mittelstand
  • High-quality workshops to polish your product
  • Free participation incl. food and drinks
  • Optional: One-on-one mentoring sessions with experts (IT-Lawyer, Software-Developer, UX Consultants, CEOs/CTOs etc.)
  • Optional: Coworking spaces to work on your product during the program period

“The program helps you to polish your product by examining it from different angles with the support of experts.”

Dennis WestermannFounder of palin.io

“If you have a great idea, and you want to develop a great product that people will love, this programm is great for you.”

Philipp RathjenCo-founder Prospeum

“Great program for entering the startup stage. Didn´t regret a single day invested. And hell, I was busy.”

Berkun CulhaFounder Schedule Display

“Great program. Excellent coaches, investors, partners and other startups. It was an intense and fun time.”

Thomas LinkCo-founder Varomo UG

“The ProductBooster workshops will help you get a holistic overview as well as concrete insights and useful tips in terms of UX & UI, IT-Law and Sales, just to name a few. The quality and experience provided by external coaches in one-to-one sessions is very high and will definitely add value to all StartUps in an early stage.”

Maik SchwarzCo-founder Industry List

“Rather than reading 100 books and watching thousands of videos, take your chance and talk to people that have seen every challenge you‘ll face already”

Richard DihenFounder & CEO of Di.Ri Social Media

You can challenge your idea. You can also dive deeper into topics to get inspiration for further steps. And a network of like-minded people helps to get potential customers. Chapeau!

Kilian EckleCo-founder of Obob

“The Up2B Accelerator offers amazing programs. As a startup, we were able to profit so much from all the content, wisdom and experience that our mentors offered. Even after the programs, the Up2B team has helped getting us connected with investors at pitch events which we never would have found ourselves: WHU Roadshow in Munich, Target Partners Tech Brunch in Frankfurt & others. THANK YOU, Up2B!”

Markus BeckCo-founder & CEO of tye GmbH

Four weeks of ProductBooster sounds like a lot, but they are not all filled, so you have time in between to work on your product and actually implement some of the learnings. Overall a great experience, very recommended.

Jeremias RösslerCo-founder & CEO of retest GmbH

Frequently asked questions (FAQ)

Who can apply?

Startups from the field of IT, digital and high-tech with a B2B focus!

When is the application deadline?

On the 27th September 2020, 23:59. We can not consider further applications after the deadline.

I am the only founder in the company. Can I apply?

Yes, you can! We also consider startups with only one founder for the Product Booster program!

We have not founded the company yet. Can we also apply?

Yes, we consider startups no matter if they have founded a company already or not.

When do you decide if our team can participate in the Product Booster?

The Product Booster organization team will decide on 06th October latest if you are among the participants. There might be the possibility to contact you via Skype or Phone if we have some question regarding your startup and your team.

Is it necessary to be on site every day for the whole team?

At least one of you has be present during the program period. No show is an exclusion criteria.

Do we have to pay for the participation or give shares of our company?

No, the program is for free! We also do not take any equity!

What is the program language?

English! All workshops, presentations and your pitches as well as your application have to be in english, since we expect also international participants. Some of our experts and mentors as well as investors are international too.

We do have further questions. Who can we contact?

Please contact Paul Becker, Startup-Support Manager and head of the Up2B Product Booster program

Phone: + 49 178 1918168

What is Start-up BW Pre-Seed?

The Baden-Württemberg government will pilot a new pre-seed investment program in which participants of an accelerator get the chance of a typically 200 k€ ticket.  After the final of each Up2B program a jury will nominate the most convincing start-up teams to participate in the pre-seed program. If the nominees succeed in convincing the pre-seed committee, a financing of 200 k€ is secured.

Due to Covid-19 outbreak, will the sessions take place in a virtual format?

Right now we plan to bring together all corporates and startups onsite in Heidelberg. We will do the best to ensure the safety of all our participants. If the situation changes, all sessions will take place as a virtual format.