Your Industry and B2B
Tech Accelerator

Define your problem solution fit

For Early-Stage Startups

Six inspiring weeks to unfold the full potential of your startup and to get access to our B2B ecosystem.
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Test your product market fit

For Market-Ready Startups

Five-week program to pilot with corporate partners and to reach the desired goal – your product-market fit.
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Find an investor and customers for your business

For Investment-Ready Startups

Our intensive 5-day mentoring & coaching program for startups seeking B2B customers and investors.
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Learn how to scale your startup

From Startup to Scale Up

With our three-and-a-half day program you get exactly the know-how you need as a CEO to scale your company.
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Professionalize your sales processes

For Startups looking improve their sales processes

Our two day bootcamp offers 1on1 mentoring and focus sessions with renowned sales experts.
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Set an eye on Baden-Württembergs hidden champions

For Startups looking to launch in Baden-Württemberg

Our one week program prepares you to take the next steps to successfully launch your startup in Baden-Württemberg.

Your Benefits


Access to VCs, business angels and Pre-Seed BW.


Access to DAX enterprises, SMEs and hidden champions.


Experts coaching by experts who know how to build up a B2B startup.


Condensed and efficient programs will support you to reach your goal in the shortest time.

B2B Network

The best boost for your B2B startup? Having the right network to the southwest B2B community.

Individual Support

We are your partners as long as you want us to be.

Our Startups

Our Mentors

Our Accelerator in Numbers

Startups accelerated ​
0 %
still active
0 Mio €
raised capital

Corporate Partners

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Investment Partners

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University Partner


Community Partner

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creative energy

Organizing Institutions

Industry 4.0 in Baden-Württemberg

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What is Up2B and how does it benefit startups?

Up2B is an accelerator program that specifically targets B2B and industry tech startups. The accelerator consists of 5 different programs with different focuses. More information on the individual programs can be found on the respective program pages of Breakthrough, Product Booster, Firecamp, Scale Up and Market Discovery.

All programs also have a special benefit for you. You get to know companies and experienced experts as mentors. You get maximum input in a short time that really accelerates your startup. And of course we also connect you with financially strong investors. Be part of it and apply today!

Which program is suitable for my startup?

All our programs are aimed at startups at different stages of maturity. If you are at the very beginning and have just founded or are even in the process of founding, Breakthrough is the right choice for you. 

Firecamp is suitable for you if you want to improve your appearance towards investors and companies in one week. The week is very intensive and is rounded off by a big pitch event.

Product Booster is about finding a pilot customer and convincing them of your product. Product market fit is the goal of the program. Check directly if there is a company challenge this year that fits your startup.

You’ve already found your product-market fit and are about to scale? In our Scale Up program, you will receive input on all topics related to scaling in 3.5 days. Take a look at the program page to see if your startup qualifies for Scale Up.

Are you a startup from abroad and would like to get to know the hidden champions in Baden-Württemberg? Then Market Discovery is your program. 

Can I participate in several programs?

Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs. Feel free to start with one program and let us see how it goes for you.

What does Up2B cost?

All Up2B programs are completely free of charge for you as a startup! We are funded by the Startup BW program of the Baden-Württemberg Ministry of Economics. We also have great corporate partners and experts who actively support us in putting together a profitable program for you. If you’re convinced, feel free to spread the word!

Which companies will I get to know?

In all programs, we bring you into contact with corporate partners. These vary depending on the program. On the individual program pages you will find an overview of which companies have participated in previous years. These include SAP, BASF, ABB, KPMG, Röchling and many more! It is important to us that every startup meets a potential partner or customer. That’s why we often first look at which companies are suitable for the startups after the selection process. Then we invite suitable companies. 

Which mentors will I meet?

Over the past years, more than 60 different mentors have supported Up2B and the participating startups with their expertise. You can find the mentors of the past programs on the respective program pages. If you would like to recommend a mentor for Up2B, please let us know.